CORAZON
EXECUTIVE PRODUCER / CREATIVE
Partner Pierre Janneau Houllier
We made a movie! Shot in the Dominican Republic and New York City, Corazon is based on a real Montefiore doctor and patient story. Our inspiring friends at John x Hannes brought Pierre and I in to help on this project, and we dove into every aspect of getting it made. From script notes, to the shoot, to the edit. We also built a bigger campaign around it- GIVE YOUR HEART- the movie’s tagline. The work featured a “living” movie poster which came to life when you held your phone to your heart. And from there helped you simply register to become a donor.
A few select outdoor boards, including a massive one in Times Square came to life with each donor’s heartbeat. We also created an interactive site that brought both film and the donation enablement to the masses.
