MADE TO COCKTAIL
WRITER / EXECUTIVE CREATIVE DIRECTOR
Partner Pierre Janneau Houllier
Sometimes a campaign wants to be hard-working. What was critical for Pierre and I when we created this campaign, was that it was also focused on building a brand. I’m not always a fan of matching luggage in an advertising campaign, but in this case, inspired by the classic “I Want my MTV,” we really wanted to create something iconic and repeatable. Something people would recall when in a bar about to order a cocktail.
MADE TO COCKTAIL / BOTANICALS
Ketel One Botanicals are the summer entry into the campaign. In this spot we wanted to continue highlighting our “Give me a cocktail with Ketel One” catchphrase, but do it in a way that celebrated the vibe and soul of an Endless Summer. And to shoot on a boat, because how often can you do that!
